The Fall of Beauty Standards

I've been crafting my editorial look for the past year, trying to find a balance between storytelling and fashion. But in my quest for timeless editorial styles, I've come to realize that editorial photography overall fails to empower its audience. Contemporary editorial photography establishes unrealistic beauty standards, with excessive use of digital manipulation and a narrow standard of acceptable body types.

This is why my personal work has focused heavily on exposing beautiful humans that fall out of the traditional "beauty standard." It blows my mind that as a society, we haven't realized that media isn't representative of the masses. We haven't learned that exposing children to this media can have long lasting effects on their views of the world and themselves. Worst of all, we don't realize when we let media dictate how we feel about ourselves. We all have our insecurities, whether we show them or not, they're there. By not discussing how we feel about the world around us, we allow the abstract reality that media has built up to exist as our status quo.

One of my favorite collaborators, Leah Vernon has been a big part of my pursuit of human driven art. She has a grandiose character that is inescapable, is extremely intelligent, a fantastic writer, and like every human, flawed. But that last part is the most important one, because we openly discuss our flaws and the experiences they have brought on. Leah has been as empowering to me, as my work has been to her. Over the past year our work has struck a chord with a large audience, from my punchy editorial shots to Leah's gripping writing style. Our content shows that breaking from the contemporary beauty standard isn't crazy, but necessary.

We live in the entirely new paradigm of social, where average people with impeccable content can surpass any produced content. Brands can create more honest connections by using talent with substance over mannequins, it's just a matter of breaking the paradigm. Focusing on beauty standards as a way to pursue an ideal demographic is nothing more that a hollow facade. Embracing human flaws and communicating through a human medium helps brands connect to their audience organically. We're all beautiful, we don't need more elements of doubt in our world when the world conjures plenty on its own.

What it all boils down to is that the more you fight the way you look, the less you'll enjoy your life. Breaking away from abstract beauty standards will help change how you quantify your self worth, pushing you to succeed based on your talent rather than your looks. So embrace your look, share your views, and empower the people around you to love themselves.
 

We live in the entirely new paradigm due to social media, where average people with impeccable content can surpass any produced content. Brands can create more honest connections by using talent with substance over mannequins, it's just a matter of breaking the paradigm. Focusing on beauty standards as a way to pursue an ideal demographic is nothing more that a hollow facade. Embracing human flaws and communicating through a human medium helps brands connect to their audience organically. We're all beautiful, we don't need more elements of doubt in our world when the world conjures plenty on its own.

What it all boils down to is that the more you fight the way you look, the less you'll enjoy your life. Breaking away from abstract beauty standards will help change how you quantify your self worth, pushing you to succeed based on your talent rather than your looks. So embrace your look, share your views, and empower the people around you to love themselves.